Featured Posts

Managers, Are You Leading or Just Passing Through? Every dealership I have visited lately has the phone calls tracked or not, going to the switchboard or BDC. Then they round robin to sales staff if the ISM is busy "We know that never happens;" The problem...

Read more

About Kim Clouse About Kim Clouse Kim Clouse has been involved with automotive internet sales and process for over 20 years. He was a charter member of the AAISP while it existed and winner of the Lemons to Lemonade Award...

Read more

About Kim Clouse About Kim Clouse Kim Clouse has been involved with automotive internet sales and process for over 20 years. He was a charter member of the AAISP while it existed and winner of the Lemons to Lemonade Award...

Read more

Can You Define Car Dealer Reputation Management? I would like to go on record and say that the term Reputation Management for Automotive is a misnomer. Vendors can only  teach Car Dealers to discover, report, and maintain their hard earned reputation...

Read more

Dealer Report Cards

Announcing Dealer Report Cards 
Imagine you are a prospect for your product at your store. As that customer, not only are you going to search for dealer reviews but you will search for the source and relevance of those reviews. Would you believe a neutral 3rd party with a commitment to community approach or something served up from everywhere that seemed machine like? Oh and pay particular attention to when those reviews were posted. Do the ones that were posted over 5 years ago appear relevant? Is that individual still employed at your store?
Well then,
Do you prefer car dealer reviews from previous customers or just anyone with an internet connection? Maybe the prospect that actually had some problems at your store but left without anyone in management or executive management even knowing. Do employees bring every situation and customer interaction to management’s attention? Don’t answer that. Simply remember where you read it. Please understand, you need to know that your current customers are completely satisfied or their not. You also need to know when and how to protect employees against malicious attacks on their reputation too. Aren’t they your largest investment? Could you do that by being pro-active and having the entire story shown as a thread in a review exchange? When it is good, thank the customer. When it is bad, thank the customer, but confirm it and respond. Then the customer will say thank you or you, (the dealer) can explain why it is not correct so future car shoppers have a chance to investigate. Now you are giving them a higher chance to understand and they may allow you to call them a prospect.
Dealer Report Cards refer to this as “honest exchange’. Good, bad or indifferent, automotive reviews from your customers.
Never filtered, held in transit or altered, but always monitored, cross referenced, and displayed in real-time.
Display transparency, integrity and excellence to your future prospects from both your team and current customers.
Allow those same reviews, ratings and dealership exchange to automatically populate pages, sites or any social media you suggest too.
Dealer Report Cards is the only car “dealer rating and review” digital marketing solution that does this for you auto-magically in real-time. Yes we can include your inventory and serve it all back to almost all social sites with the links.
Have your customer comments sent to any e-mail or cell phone as they get posted, review employee performance through our reports and discover areas of concern.
Here is what we know after working at the dealership level selling cars as professionals:
 
  • The management of ones actions will create their particular reputation and then manifest either a positive or negative feeling from the customer.
  • Dealer Report Cards therefore, does not solely manage car dealer reputation we help maintain it.
  • We present the voice of the automotive customer to the dealer, allowing them a chance to evaluate and respond accurately and in a timely fashion.
  • We like to think of it as car dealer reputation maintenance and reviews because we cannot control how your employee feels today.
  • Giving the dealer the ability to see an issue and deal with it quickly is pro-active.
  • Learning about it from an upset customer in a few days will be reactive.
  • Reactive can only be defensive and is actually crisis management with a big price tag.
  • Dealer Report Cards present real dealer reviews from customers who just visited your store and spent money not random prospects.
  • Can you buy ten thousand dollars’ worth of “word of mouth “ads to run from your agency?
  • Dealer Report Cards is “word of mouth” advertising daily that self populates from your efforts.
  • Dealer Report Cards, we are consistently working to improve car dealer image through the presentation of an Honest Exchange.
 

For more information on becoming a member dealer call 205-265-1885

© 2010-2017 Kim Clouse, i Auto Consultants - Dealer Dimensions All Rights Reserved -- Copyright notice by BLOGFORM