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Managers, Are You Leading or Just Passing Through? Every dealership I have visited lately has the phone calls tracked or not, going to the switchboard or BDC. Then they round robin to sales staff if the ISM is busy "We know that never happens;" The problem...

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About Kim Clouse About Kim Clouse Kim Clouse has been involved with automotive internet sales and process for over 20 years. He was a charter member of the AAISP while it existed and winner of the Lemons to Lemonade Award...

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About Kim Clouse About Kim Clouse Kim Clouse has been involved with automotive internet sales and process for over 20 years. He was a charter member of the AAISP while it existed and winner of the Lemons to Lemonade Award...

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Can You Define Car Dealer Reputation Management? I would like to go on record and say that the term Reputation Management for Automotive is a misnomer. Vendors can only  teach Car Dealers to discover, report, and maintain their hard earned reputation...

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Car Dealer Reviews and Proactive Automotive Reputation Maintenance

Posted by Kim Clouse | Posted in Dealer Report Cards, Helping Car Dealers and The Auto Industry, I Love Sales, Reputation Maintenance | Posted on 06-09-2016

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Shouldn’t Your Online Reputation Be Accurate?

For the last decade, I have watched all of the industry blogs, trade magazines and networks describing the best way to manage your reputation. If you Google car dealer reputation management the results are staggering. Pages and pages of different opinions on the appropriate way to make sure all of your good reviews show up. Then, there are the manipulation tricks to cherry pick and post only good reviews and appear in the top spots on search engines.

Uhmm, excuse me, but do we as automotive professionals  actually think that our prospective customers and previous customers are gullible enough to think we are telling the whole story? Especially if they have had problems at a particular car dealership and all that is available is customer testimonials explaining how great that car dealership is; I certainly hope not. Customers and prospects are much more comfortable seeing the bad along with the good and they also want to see what the dealer or the sales person did to fix it the issue.  That is one of the many areas addressed directly by Dealer Report Cards

If your reputation is not important to you and you do not care about customers and prospects, then you need to leave the car business. You are part of the problem that makes us less popular than visiting the dentist. The professionals at automotive dealerships on the pavement and in the service and parts departments deserve to be recognized for their hard work.

They have thick skin and are not afraid to address their mistakes then take the proper steps to correct them. They would rather have the whole story displayed and yes, the customers that are just taking advantage of them need to be exposed as well. We all know they exist and can seriously damage an individual as well as a dealer’s reputation. Wouldn’t it be nice to have someone yell foul on those individuals? Dealer Report Cards will do that too.

The main reason I started this crusade and made the decision to get involved with Dealer Report Cards is because everybody screams ” help the dealers” and we should. But more importantly, does it makes more sense to provide online tools for these professionals so it’s easier for customers to find them? Without employees and customers car dealers will not exist.

I have firsthand experience with being reviewed by an angry customer and after the dust settled it was funny how I got excellent marks in every category on Toyota’s survey. But for years my customers’ negative review, where he called me a liar, is still coming up in various web searches fed by the posting on Dealer Rater. When I requested they remove my name from the title and leave the review as it stood I was told they would check into it. I’m not sure and do not care if they ever did.

Dealer Report Cards assists auto retail professionals, the customers and the dealer by letting the truth shine through. We will do our very best to give you the tools you need to show your good reputation and  automate your social media marketing efforts while allowing you to react with your various streams like you should. We have other features and functionality that you will learn about as we go, but pitching dealers’ snake oil is not part of the plan.

Kim Clouse
Dealer Report Cards.com

Car Sales Still Require Professional Selling

Posted by Kim Clouse | Posted in Dealer Process, Helping Car Dealers and The Auto Industry, I Love Sales | Posted on 13-06-2016

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I have been pretty much silent in the realm of automotive digital chatter lately. Perhaps it is because I needed to learn more or discover what has changed on a real sales floor. Since July 2013, I have been back at Carl Cannon Chevrolet in Jasper, Alabama discovering first hand again what challenges lie ahead for professionals in this field.

This is where the digital journey began for me with GM Buy Power and Autobytel in the last century. I know we all realize what has transpired since then with technology. What I have found that has not changed is; The fact that without professional sales people who have been properly trained to greet, speak, listen, and evaluate, fewer cars get sold. Whether online or in person the big numbers just do not happen. It truly seems that the more we learn, the less we do and that is the reverse of what is necessary to get to the top. This is just a quick “hell yes I am still here” shout out. Those of you who get after it all day, every day, are winning and deserve it. Those of you who are taking shortcuts and using technology to cherry pick your prospects need to find another job because your success is temporary. Stop wasting your dealers time and money and get dedicated.
If it were easy, everyone would do it!

Sell well,

KC

Can You Say Snake Oil?

Posted by Kim Clouse | Posted in I Love Sales | Posted on 23-10-2009

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Okay,
It is time for us to reveal all of the “Snake Oil” we know of over the years that are the (yes I am using slang) stupidest thing you know of a dealer has bought or was presented and considered buying. It still happens you know.
If we think hard enough we can look back and see just how ridiculous a lot of things directed at the auto industry have been. It doesn’t matter if it is fixed ops, sales, f&I, inventory just whatever. You know like some nifty glow in the dark static signs that went on a door in a parts delivery area for late night deliveries. They were $450.00 and could not have cost $10.00 to make. I saw them once and the parts manager said ”hey, I got some signs that glow in the dark so the delivery guys will quit complaining about not having a way to get close to that door.” Yeah right, cheaper than a night light but I never saw them work, not ever. I bet they are still on the building now 12 years later. I know there is a ton of this including consultants and rain makers who have been in your store that you know never sold a car and a host of well, other crap that really isn’t funny but stupid. So let’s all laugh about it now while we can. I want to collect them here and then I will have a surprise for all of you. Dealers, rat out your buddies that fell for stupid stuff that cost thousands and include yourselves. Remember to respect everyone’s privacy or at least pretend you do. After a few weeks I promise you it will get funny and be a good learning experience. Even now, reveal those things that are snake oil and those who need tarred and feathered just like the rain makers.
KC

snakeoil It works try it and see!

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