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About Kim Clouse About Kim Clouse Kim Clouse has been involved with automotive internet sales and process for over 20 years. He was a charter member of the AAISP while it existed and winner of the Lemons to Lemonade Award...

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About Kim Clouse About Kim Clouse Kim Clouse has been involved with automotive internet sales and process for over 20 years. He was a charter member of the AAISP while it existed and winner of the Lemons to Lemonade Award...

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Can You Say Snake Oil?

Posted by Kim Clouse | Posted in I Love Sales | Posted on 23-10-2009

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Okay,
It is time for us to reveal all of the “Snake Oil” we know of over the years that are the (yes I am using slang) stupidest thing you know of a dealer has bought or was presented and considered buying. It still happens you know.
If we think hard enough we can look back and see just how ridiculous a lot of things directed at the auto industry have been. It doesn’t matter if it is fixed ops, sales, f&I, inventory just whatever. You know like some nifty glow in the dark static signs that went on a door in a parts delivery area for late night deliveries. They were $450.00 and could not have cost $10.00 to make. I saw them once and the parts manager said ”hey, I got some signs that glow in the dark so the delivery guys will quit complaining about not having a way to get close to that door.” Yeah right, cheaper than a night light but I never saw them work, not ever. I bet they are still on the building now 12 years later. I know there is a ton of this including consultants and rain makers who have been in your store that you know never sold a car and a host of well, other crap that really isn’t funny but stupid. So let’s all laugh about it now while we can. I want to collect them here and then I will have a surprise for all of you. Dealers, rat out your buddies that fell for stupid stuff that cost thousands and include yourselves. Remember to respect everyone’s privacy or at least pretend you do. After a few weeks I promise you it will get funny and be a good learning experience. Even now, reveal those things that are snake oil and those who need tarred and feathered just like the rain makers.
KC

snakeoil It works try it and see!

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